Jins, Japan’s biggest eyewear chain, to open in Manila

Japan’s largest eyewear chain Jins plans to open in Metro Manila this summer.

Brought in by Suyen Group, the parent of fashion brand Bench, Jins will add a broad variety of eyewear design to the Philippines.

Each Jins store regularly stocks more than 1200 frames, ranging from classical styles to fashionable.

Jins offers a visual experience with stores designed like a pop-art gallery, collaborating with graphic artists and architects from Japan and other countries in designing both the eyewear line and their stores.

Recent collaborators include British product and furniture designer, Jasper Morrison, and Japanese graphic artists and architects Teruhiro Yanagihara and Sou Fujimoto.

Customers usually spend less than an hour having their eyes checked and spectacles prepared at Jins.

Jins has around 60 stores in Tokyo, and 300 nationwide.