Jil Sander unveils new store format in Tokyo
Listen to this article
In this article (5)
German fashion label Jil Sander has introduced a new store format in Tokyo. The Onward Luxury Group-owned brand has inaugurated the new 268sqm flagship in the fashionable Omotesando district with a redesigned interiors concept that will be used to revamp the label’s existing stores worldwide.
The new store interior design is the work of British architect John Pawson, who has adopted the minimalist essence of the brand’s fashion aesthetic in the new format – using limestone and cherry wood features and a large glass facade – and showcasing just one or two looks at a time.
Jil Sander operates 11 stores worldwide, including a flagship in Paris. A new opening in Moscow is planned for next year.
Questions & Answers
Q.Which company owns the Jil Sander brand?
Which company owns the Jil Sander brand?
Jil Sander is owned by the Onward Luxury Group. This company has now opened a new flagship store for the brand in Tokyo, showing a new interior design concept.
Q.Who designed the interiors for the new Jil Sander store in Tokyo?
Who designed the interiors for the new Jil Sander store in Tokyo?
British architect John Pawson designed the new store interiors. His design adopts the brand's minimalist aesthetic, featuring materials like limestone and cherry wood, and a large glass facade.
Q.How many stores does Jil Sander currently operate globally?
How many stores does Jil Sander currently operate globally?
Jil Sander operates a total of 11 stores worldwide. This includes a flagship store located in Paris, with a new opening planned for Moscow next year.
Q.What is the size of the new Jil Sander flagship store in Tokyo?
What is the size of the new Jil Sander flagship store in Tokyo?
The new Jil Sander flagship store in Tokyo's Omotesando district measures 268 square metres. This new format will serve as a template for revamping other existing stores globally.