Jessica Hart leads Triumph bra campaign

Australian model/entrepreneur Jessica Hart heads the new global spring/summer campaign for the Triumph bra brand.

She was shot by British fashion photographer Rankin for the campaign, “Find the One for Every You”, which tells the story of the modern woman’s multifaceted life: athlete, business woman, mother. The concept is to show how Triumph bras support women whatever they do, and to help them “find the one” for every age, shape, size and occasion.

Hart and supporting models are depicted in various roles, with the campaign playing on real personalities rather than an idealised image. Rankin says the most exciting thing about working on the campaign is that the brand is moving in a different direction.

“The images are modern, accessible and incredibly confident. We’re really pushing the fact that it’s not just for the ‘perfect’ woman, Triumph is for every woman.”

Hart says she is excited to be part of change, “representing this playful side of Triumph that speaks to all women”.

The campaign spotlights the brand’s diverse styles, from the feminine Amourette 300, confidence-enhancing Magic Boost and innovative Triaction.

Hart has also been a Victoria’s Secret model.