Jenny Bakery Singapore opens doors

Scam-struck Hong Kong biscuit maker Jenny Bakery has opened in Singapore.

And unlike the Shanghai store which opened last week, it’s the real deal, not a copycat.

The new Jenny Bakery Singapore store is located at Block 422 Ang Mo Kio Avenue 3. Like its real parent in Hong Kong, the store offers handmade butter cookies in tins adorned with teddy bear pictures.

The store will be run by members of the same family which launched the original Hong Kong bakery, which is gaining a growing following around Asia for its unique taste and packaging. Which is perhaps why a copycat was launched under the same brand name in Shanghai, raising the ire of city officials, not to mention hundreds of customers who queued on opening day only to discover the shop was not genuine.

Jenny Bakery Hong Kong has two stores – one in Tsim Sha Tsui and the other in Sheung Wan.

Jenny Bakery Singapore MD Lawrence Lim says the cookies are flown in from Hong Kong weekly. The main reason for opening an official store was to protect the brand’s trademark and discourage copycats… like the Shanghai store, whose cookies are actually baked in a factory in Shenzhen.