JD Worldwide to introduce more Korean brands in China
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JD Worldwide has teamed with LG and Korea International Trade Association (KITA) to introduce more Korean brands to Chinese customers.
“The epidemic has encouraged more Chinese consumers to shop online. With this trend, we will put more effort into helping South Korean brands export to China through e-commerce platforms,” said Park Min Young, chief KITA Beijing representative.
Under the partnership, LG will be responsible for supply-chain management to provide South Korean products to JD while KITA will support SMEs entering Chinese market.
“Since the epidemic, we have been working closely with organizations and enterprises from all over the world to introduce more international brands on JD,” said Frank Yu, head of marketing and operations at JD Worldwide
“We believe this partnership will not only help brands find a new sales channel during this challenging time, but also bring more high-quality, authentic Korean products to over 380 million JD customers.”
In May, more than 250 Korean brands joined a recruitment conference for the launch on JD Worldwide.
Questions & Answers
Q.Which specific companies or organisations are involved in this new partnership?
Which specific companies or organisations are involved in this new partnership?
JD Worldwide, LG, and the Korea International Trade Association (KITA) have teamed up to bring more Korean brands to Chinese customers.
Q.What role will LG play in this collaboration?
What role will LG play in this collaboration?
LG will be responsible for managing the supply chain, ensuring South Korean products are delivered to JD's platform for sale.
Q.How will KITA assist Korean businesses looking to enter the Chinese market through this initiative?
How will KITA assist Korean businesses looking to enter the Chinese market through this initiative?
KITA will provide support to small and medium-sized enterprises (SMEs) as they aim to establish their presence in the Chinese market via e-commerce.
Q.What impact has the recent epidemic had on Chinese consumer shopping habits, according to the article?
What impact has the recent epidemic had on Chinese consumer shopping habits, according to the article?
The epidemic has encouraged more Chinese consumers to shop online, a trend which is prompting efforts to boost South Korean exports through e-commerce.
Reader pulse
Is this a strong strategy for Korean brands?
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