JD Mall to open first physical store in Hong Kong

China’s JD.com is preparing to open its first brick-and-mortar store in Hong Kong as part of its expansion efforts.

The company is currently in search for a location for its offline superstore, focusing on home appliances and consumer electronics, similar to JD Mall locations in Mainland China.

While the Hong Kong store is expected to follow a similar model, space constraints may lead to a more compact format.

A spokesperson from the company confirmed to news agency Ming Pao that new JD Mall stores will launch across the region this year but did not specify locations.

However, industry sources say that the company has been actively recruiting talent from Hong Kong’s electronics retail sector since last year.

Last year, its property division acquired the entire Li Fung Centre in Sha Tin, and related companies have also moved into Jardine House in Central.

In Mainland China, JD Mall stores operate in cities such as Beijing, Guangzhou, and Chongqing, offering electronics, home appliances, and lifestyle products.