JD.com steps into entertainment industry
In this article (5)
JD.com, China’s largest retailer, has joined forces with Paramount Pictures and global play and entertainment company Hasbro to celebrate the Chinese release of the new TRANSFORMERS movie BUMBLEBEE. On the run in the year 1987, BUMBLEBEE finds refuge in a junkyard in a small Californian beach town. Charlie (Hailee Steinfeld), on the cusp of turning 18 and trying to find her place in the world, discovers BUMBLEBEE, battle-scarred and broken. When Charlie revives him, she quickly learns this is no ordinary, yellow VW bug.
JD first partnered with Hasbro and the TRANSFORMERS franchise in 2017, releasing a MISSION RED mini short that showed Optimus Prime and Red Knight – a special JD exclusive TRANSFORMERS character – fighting to protect the energon fuel source. This year’s celebration will be accompanied by a series of three mini shorts featuring Panasonic and Chinese menswear brand HLA in which Red Knight protects energon.
JD and Hasbro are also bringing Red Knight to life by creating an action figure of this TRANSFORMERS bot. Released on Dec 29, 2018, the exclusive action figure is only available on JD.
JD also launched a “Super BUMBLEBEE Day” sales promotion to coincide with the Jan 4 premiere of the film in China. During the promotion, JD’s more than 300 million customers were able to purchase BUMBLEBEE movie-themed merchandise from Hasbro, Panasonic, HLA, and more. JD has outfitted multiple delivery vans and delivery boxes across China with BUMBLEBEE-themed designs.
Questions & Answers
Q.What is the primary objective of JD.com's collaboration with Paramount Pictures and Hasbro?
What is the primary objective of JD.com's collaboration with Paramount Pictures and Hasbro?
JD.com has joined forces with these companies to celebrate the Chinese release of the new TRANSFORMERS movie BUMBLEBEE. This involves promotions, exclusive merchandise, and movie-themed activities for its customers.
Q.Which brands are participating in the new series of mini shorts alongside JD.com?
Which brands are participating in the new series of mini shorts alongside JD.com?
The new series of three mini shorts features Panasonic and Chinese menswear brand HLA. These shorts will continue the storyline of Red Knight protecting the energon fuel source.
Q.What exclusive TRANSFORMERS merchandise has JD.com made available to its customers?
What exclusive TRANSFORMERS merchandise has JD.com made available to its customers?
JD.com has brought the character Red Knight to life by creating an exclusive action figure, available only on their platform. They also offered a range of BUMBLEBEE movie-themed merchandise during a special sales promotion.
Q.How did JD.com mark the premiere of the BUMBLEBEE film in China?
How did JD.com mark the premiere of the BUMBLEBEE film in China?
JD.com launched a “Super BUMBLEBEE Day” sales promotion to coincide with the film's premiere. Additionally, they decorated multiple delivery vans and delivery boxes across China with BUMBLEBEE-themed designs.