JD.Com, Online Fashion Retailer Meili Ally to Develop ‘No Boundary Retail’
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JD.com plans to form a JV with online fashion retailer Meili to build and run a commerce platform on Chinese voice-messaging service Weixin.
Merchants who sell through the new platform, expected to launch before the Lunar New Year next month, will gain access to JD’s logistics network.
The move follows the joint introduction of “no-boundary” retail by JD.com and Tencent in October, a concept that aims to create online communities of consumers with similar buying preferences, fusing e-commerce with social life.
Meili founder/CEO Chen Qi, who will also be the JV’s chairman, says the platform will draw on Meili’s ability to reach female shoppers, particularly in lower-tier cities in China.
Established in 2016, Meili has several platforms including Meilishuo and Mogu Street, and more than 15 million active daily users. It not only provides online retail, but also society and fashion information.
Questions & Answers
Q.What is the purpose of JD.com and Meili's new joint venture?
What is the purpose of JD.com and Meili's new joint venture?
The joint venture aims to build and operate a new commerce platform on Weixin. This platform will allow merchants to sell goods and access JD's logistics network, targeting female shoppers, particularly in lower-tier cities.
Q.How will Meili contribute to this new platform?
How will Meili contribute to this new platform?
Meili will contribute its expertise in reaching female shoppers, especially those in lower-tier Chinese cities. Its existing platforms, Meilishuo and Mogu Street, already offer online retail, social features, and fashion information to over 15 million daily users.
Q.When is this new commerce platform expected to launch?
When is this new commerce platform expected to launch?
The new commerce platform, a joint venture between JD.com and Meili, is expected to launch before the upcoming Lunar New Year. This timing suggests it will be operational within the next month.
Q.What is the 'no-boundary retail' concept mentioned in the article?
What is the 'no-boundary retail' concept mentioned in the article?
No-boundary retail, introduced by JD.com and Tencent in October, aims to merge e-commerce with social interaction. The concept focuses on creating online communities of consumers who share similar buying preferences, combining shopping with social life.
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