Jaspal Thailand concept store opens at IconSiam
In this article (5)
New 460sqm boutique at IconSiam was designed by Milan-based Studiopepe. A new Jaspal concept store has opened at IconSiam in Bangkok, designed by Milan-based Studiopepe and featuring local materials.
The 460sqm flagship store is the Thai fashion label’s largest to date and provides a contemporary backdrop to Jaspal’s collections using contrasting materials. The store uses large columns affixed with handmade ceramics and a tile motif that extends throughout the retail area in an homage to traditional local craftsmanship while still sticking close to the brand’s colour scheme.
“The concept is based on the interpretation of the free plan, a fluid and continuous design that incorporates different spaces without setting any barriers,” the studio explained, in a profile published by Dezeen.
“The repetition of vertical lines contrasts the soft forms of the furnishings, while rough materials are juxtaposed with glossy and lacquered surfaces.”
Mannequins are positioned to appear to have climbed a circular display of ladder-like shelves in one part of the store and the fitting room area features diamond-shaped natural wood blocks on the walls to create a graphic 3D look.
The brand marked the opening featuring its limited edition collaboration with London-based artist Lynnie Z, one of a series of partnerships between Jaspal and global artists to ensure that unique styles emerge each season.
Questions & Answers
Q.What is the new Jaspal store's total area?
What is the new Jaspal store's total area?
The new Jaspal concept store at IconSiam measures 460 square metres. It is the Thai fashion label’s largest store to date, serving as its flagship location.
Q.Which design firm was responsible for the store's interior?
Which design firm was responsible for the store's interior?
The store was designed by Studiopepe, a firm based in Milan. They incorporated local materials and a fluid, continuous design, avoiding traditional barriers between spaces.
Q.What artistic collaboration was highlighted at the store's opening?
What artistic collaboration was highlighted at the store's opening?
The opening featured a limited edition collaboration with London-based artist Lynnie Z. This is part of Jaspal's ongoing strategy to partner with global artists for unique seasonal styles.
Q.How does the store incorporate local craftsmanship?
How does the store incorporate local craftsmanship?
It uses large columns affixed with handmade ceramics and a tile motif throughout the retail area. This design choice pays homage to traditional local craftsmanship while maintaining the brand's colour scheme.
Reader pulse
Does Jaspal's new store elevate the brand?
20,646 votes so far