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Jason Wu opens first store in Shanghai

By Aiko TanakaChina
1 min read
jason wu 1
jason wu 1
In this article (4)

Taiwanese-Canadian designer Jason Wu has opened his first global flagship boutique in Shanghai, China.

Located at IFC Mall, the flagship store features a sophisticated design created by architect Andre Mellone. The studio previously designed a Jason Wu shop-in-shop at Saks Fifth Avenue in New York and the Jason Wu fragrance bottle.

The store facade features a floor-to-ceiling glass wall and a digital screen illustrating the brand’s name. Gold color and marble patterns are used liberally in the Jason Wu boutique’s design such as gold metal racks and frames, gold rose marble walls, and marble display tables.

A black wooden table and a large carpet are placed at the store’s center.

The Jason Wu Shanghai boutique houses a wide range of fashion items and fragrances.

Jason Wu is known for designing dresses worn by former First Lady Michelle Obama on several occasions, including those worn during the first and second inauguration of her husband, President Barack Obama.

Questions & Answers

Q.

Which architect firm designed the new Shanghai store?

A.

The sophisticated design for Jason Wu's first global flagship boutique in Shanghai was created by architect Andre Mellone. His studio had previously designed a shop-in-shop and the brand's fragrance bottle.

Q.

Where is Jason Wu's new flagship store located?

A.

Jason Wu's first global flagship boutique is located in Shanghai, China. The new store can be found specifically within the IFC Mall, marking a significant opening for the designer.

Q.

What design elements are prominent in the new boutique?

A.

The boutique features a floor-to-ceiling glass wall facade and liberally uses gold colour and marble patterns. These include gold metal racks, gold rose marble walls, and marble display tables, with a black wooden table at the centre.

Reader pulse

Is Shanghai the right first flagship location for Jason Wu?

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