Japan’s Utena debuts in Singapore
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Japanese beauty brand Utena has launched in Singapore.
The 91-year-old heritage brand, which is currently distributed throughout Greater China and Thailand, is now available at selected Watsons stores, Yue Hwa, Welcia-BHG, Tokyu Hands, Don Don Donki, Metro Singapore, and online via Shopee, Lazada, Redmart and Qoo10.
Its key products are a high-level beauty serum mask called the Premium Puresa Golden Jelly Series, now selling in Singapore, and the Matomage Hair Styling series fortified with natural ingredients, arriving in stores next month.
Questions & Answers
Q.Which retail chains in Singapore are now stocking Utena products?
Which retail chains in Singapore are now stocking Utena products?
Utena is currently available at selected Watsons stores, Yue Hwa, Welcia-BHG, Tokyu Hands, Don Don Donki, and Metro Singapore. Customers can also purchase products online through Shopee, Lazada, Redmart, and Qoo10.
Q.What is Utena's primary product line available in Singapore at launch?
What is Utena's primary product line available in Singapore at launch?
The main product line initially selling in Singapore is the Premium Puresa Golden Jelly Series, described as a high-level beauty serum mask. Another styling series will arrive in stores next month.
Q.Which other international markets does Utena operate in outside of Japan?
Which other international markets does Utena operate in outside of Japan?
Utena, a 91-year-old heritage brand, is currently distributed across Greater China and Thailand. Singapore is its newest international market launch for its beauty product range.