Japan’s Utena debuts in Singapore

Aug 2, 20181 min read

Japanese beauty brand Utena has launched in Singapore.

The 91-year-old heritage brand, which is currently distributed throughout Greater China and Thailand, is now available at selected Watsons stores, Yue Hwa, Welcia-BHG, Tokyu Hands, Don Don Donki, Metro Singapore, and online via Shopee, Lazada, Redmart and Qoo10.

Its key products are a high-level beauty serum mask called the Premium Puresa Golden Jelly Series, now selling in Singapore, and the Matomage Hair Styling series fortified with natural ingredients, arriving in stores next month.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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