Japan’s Ryohin Keikaku opens second Muji Hotel in Beijing

1 min readUpdated Jun 4, 2025Jul 4, 20187:25 AM

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Japan’s Muji hotel & store has just opened in Beijing in a key location overlooking Tiananmen Square.

The hotel’s first basement-level retail store sells travel essentials and everyday items, many of which feature in the guest room amenities.

Designed as an antidote to the brute gorgeousness of boutique and luxury properties and the cheapness of budget accommodation, the hotel’s understated zen-like interior grounded in undisturbed sleep is intended to stand in keeping with the world heritage sites in the hotel’s immediate surrounding district.

The property also features a Muji Café&Meal venue serving simple, health-conscious food offerings, and a diner featuring classic East Asian cuisine.

Another Muji hotel opened in Shenzhen last January.

Check how Muji Hotel Beijing looks in the gallery below (10 images) :

Japan’s Ryohin Keikaku opens second Muji Hotel in Beijing

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What this means

Muji's expansion with a second hotel in China, following Shenzhen, marks a strategic deepening into experiential retail. Positioning in Beijing's heritage district with a focus on 'undisturbed sleep' directly challenges both luxury and budget operators by offering a distinct, minimalist lifestyle. This approach uses Muji's established retail identity, integrating products directly into the guest experience, a concept Panpuri is also pursuing with its Asian store expansion. While the brand recognition is strong, the test for Muji will be sustaining premium pricing in a competitive market. Success here could pressure conventional hotels to rethink their amenities and retail integration. The next key indicator will be occupancy rates and direct retail sales figures from the Beijing property.

Wei Zhang · Retail News Asia newsroom

Questions & Answers

What is the key differentiator for Muji Hotels compared to other accommodation options?

The hotel aims to offer an understated, zen-like interior focused on undisturbed sleep. It is designed as an alternative to both overly luxurious boutique properties and budget accommodation, fitting with the world heritage sites nearby.

What facilities are available to guests and the public at the new Beijing Muji hotel?

The hotel features a basement-level retail store selling travel essentials and everyday items. It also includes a Muji Café&Meal offering health-conscious food, and a diner serving classic East Asian cuisine.

Is this the first Muji Hotel to open in China?

No, this is not the first Muji Hotel in China. Another Muji hotel opened in Shenzhen last January, making the Beijing location the second Muji Hotel in the country.

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