MUJI Moves Into Hospitality With New MUJI Hotel and Restaurant

Wood-lined bedrooms, a minimal diner, a library and a shop feature in the Muji Hotel in Shenzhen, which opens next week.

In the Futian district, it is the first hospitality project initiated by the Japanese retailer, known for its minimalist homeware products. These feature in the hotel to reflect Muji’s simple aesthetic – described by the brand as an “anti-gorgeous, anti-cheap” concept.

As well as 79 guest rooms, the hotel will offer a gym, a diner, three meeting rooms, a library and a shop, as reported.

In the bedrooms, Muji products will range from toothbrushes to electric kettles and wall-mounted CD players.

 

 

Muji Diner, the third-floor restaurant, will serve local food inspired by international home cooking, all served on Muji dinnerware.

On the same floor and to be open 24 hours a day to the public as well as guests, the library will have a selection of more than 650 books.

A small gym is equipped with running machines, aero-bikes and workout equipment, while a shop allows guests to buy the products they have been using inside the hotel.

A second Muji hotel will follow in Tokyo’s Chuo City next year.

The hotels are the latest architectural project to be initiated by the Muji, following on from a 9sqm prefabricated house and a trio of huts designed by Konstantin Grcic, Jasper Morrison and Naoto Fukasawa.

Established in 1979, Muji is commonly referred to as a “brandless” company as its products bear no logos.