Japan’s Maruya opens first overseas store
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Osaka-based drugstore Maruya has made its international debut in Hong Kong with its first store in Sheung Shui, a prominent ‘border town’ notorious for parallel traders.
The drugstore will feature imported Japanese goods including cosmetics and daily necessities, at the same price as in its Japanese stores. Additionally, consumers can also make customized requests for specific medicine and the retailer will offer an independent quotation and arrange the logistics and delivery direct from Japan.
Amidst the low consumer confidence during the coronavirus crisis, the brand’s website strongly emphasizes its quality assurance and its Japanese authenticity.
For an opening promotion, Maruya is offering complimentary surgical masks with purchases.
Questions & Answers
Q.What kind of products will Maruya's new Hong Kong store offer?
What kind of products will Maruya's new Hong Kong store offer?
The store will feature imported Japanese goods including cosmetics and daily necessities. Consumers can also request specific medicines, for which Maruya will arrange quotation and direct delivery from Japan.
Q.What is the pricing strategy for products at the new Hong Kong store?
What is the pricing strategy for products at the new Hong Kong store?
Maruya will sell its imported Japanese goods, such as cosmetics and daily necessities, at the same price as in its Japanese stores. Custom-requested medicines will receive an independent quotation.
Q.Where is Maruya's first international store located?
Where is Maruya's first international store located?
Maruya has opened its first international store in Sheung Shui, Hong Kong. This location is described as a prominent 'border town' known for parallel traders, suggesting strategic placement.
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