Japan’s J.Front starting with fashion subscription service

Japanese department-store operator J.Front is to introduce a fashion subscription rental service.

According to Nikkei Asia, J.Font’s new service will offer a monthly rental option with fee starting from US$103, featuring high-end women’s apparel from local and international brands. The subscription service is expected to attract 30,000 customers and generate more than US$56 million within five years.

Managed by Daimaru Matsuzakaya Department Stores, the service will initially feature about 50 labels, ranging from Japan’s Epoca, Adopre to Marni of Italy and France’s See By Chloe. The monthly subscription service will allow customers to rent up to three high-end fashion items and have them delivered to their doors.

By launching the rental service, J.Front Retailing aims to recover its customer base since the Covid-19 pandemic has caused significant lost sales for the retailer.

Subscription services have become a growing sector in Japan’s retail industry as customers are now more conscious about product waste. According to Yano Research Institute, the domestic market for subscription services is expected to exceed more than US$11 billion by the year ending March 2025.