Japan’s Inagora inks agreement with Thailand’s CP
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Japan-based e-commerce platform Inagora is teaming with Thailand’s CP (Charoen Pokphand) Group to boost its China business.
The joint venture is also researching expansion into Southeast Asia.
Inagora targets Chinese shoppers seeking Japanese goods. It boasts 4 million registered users and an inventory of about 40,000 SKUs, ranging from food and household goods through to more luxury items. Last year, its turnover totalled about US$98 million.
Inagora opened a brick-and-mortar store in Zhengzhou this month as it broadens its market reach and eyes new markets. Japanese trading house Itochu and others invested about $68 million into the business last year to help fund expansion.
By teaming with CP, whose operations include the 10,500-strong 7-Eleven convenience-store network in Thailand, Inagora hopes to start offering Chinese shoppers products from other markets. It may also look to sell Japanese and other Asian products to people living in Southeast Asia.
Questions & Answers
Q.What is the primary objective of Inagora's partnership with Thailand's CP Group?
What is the primary objective of Inagora's partnership with Thailand's CP Group?
The main goal of the joint venture is to enhance Inagora's business in China. It also aims to explore opportunities for expansion into the broader Southeast Asian market.
Q.What kind of products does Inagora currently offer to its customers?
What kind of products does Inagora currently offer to its customers?
Inagora offers a diverse range of approximately 40,000 different products. These items span from food and household goods to more luxurious commodities, all targeting Chinese shoppers seeking Japanese goods.
Q.How will CP Group's involvement potentially change the product offerings for Chinese shoppers?
How will CP Group's involvement potentially change the product offerings for Chinese shoppers?
Through the collaboration with CP Group, Inagora anticipates being able to provide Chinese shoppers with products from other markets. There is also a possibility of selling Japanese and other Asian products to consumers in Southeast Asia.
Q.What was Inagora's turnover last year, and how much investment did it receive?
What was Inagora's turnover last year, and how much investment did it receive?
Last year, Inagora's turnover reached approximately US$98 million. The company also secured around $68 million in investment from Japanese trading house Itochu and other entities to support its expansion plans.
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