Japan’s Go! Go! Curry lands in Houston
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Japanese franchise Go! Go! Curry plans to open in Houston this August.
The restaurant’s new Chinatown location will serve traditional Japanese curries under the operation of franchisee Daxin.
Originally from Japan’s Kanazawa, the franchise first opened in the US more than a decade ago in New York’s Times Square, and has already established seven locations on the East Coast and beyond. It is named after the number 55 jersey worn Kanazawa native Hideki Matsui, who played for the New York Yankees. “Go” is the Japanese number five.
Daxin founder Shishen Li said that while Asian food is gaining rising popularity in the US, Japanese comfort food is an untapped subgenre.
“We are thrilled to bring the new curry craze to the Houston community before it becomes a saturated market like the ramen or sushi trends before it.”
In a nod to its name, the chain plans to open 55 franchises throughout North America by 2022.
Questions & Answers
Q.Which specific Japanese city does the Go! Go! Curry franchise originate from?
Which specific Japanese city does the Go! Go! Curry franchise originate from?
The Go! Go! Curry franchise originates from Kanazawa, Japan. Its first US location opened in New York’s Times Square over a decade ago, with seven existing sites across the East Coast and beyond.
Q.What is the significance of the number 55 to the Go! Go! Curry brand?
What is the significance of the number 55 to the Go! Go! Curry brand?
The brand is named after the number 55 jersey worn by Kanazawa native Hideki Matsui, a former New York Yankees player. The Japanese word for five is “Go,” directly linking to this numerical theme.
Q.What is Daxin's strategy for introducing Japanese curry to Houston?
What is Daxin's strategy for introducing Japanese curry to Houston?
Daxin's founder, Shishen Li, believes Japanese comfort food is an untapped subgenre in the US market. Their strategy is to introduce the new curry craze to Houston before the market becomes saturated, unlike past ramen or sushi trends.