Japan’s Go! Go! Curry lands in Houston

Japanese franchise Go! Go! Curry plans to open in Houston this August.

The restaurant’s new Chinatown location will serve traditional Japanese curries under the operation of franchisee Daxin.

Originally from Japan’s Kanazawa, the franchise first opened in the US more than a decade ago in New York’s Times Square, and has already established seven locations on the East Coast and beyond. It is named after the number 55 jersey worn Kanazawa native Hideki Matsui, who played for the New York Yankees. “Go” is the Japanese number five.

Daxin founder Shishen Li said that while Asian food is gaining rising popularity in the US, Japanese comfort food is an untapped subgenre.

“We are thrilled to bring the new curry craze to the Houston community before it becomes a saturated market like the ramen or sushi trends before it.”

In a nod to its name, the chain plans to open 55 franchises throughout North America by 2022.