Japanese premium grocer Guu San opens in Hong Kong

Independent premium Japanese grocery and lifestyle store, Guu San has opened its first store in Hong Kong.

Guu San (Guu for valley, San for sanctuary) is an anchor of the new H Zentre commercial building located at Tsim Tsa Tsui. The 5000sqft store is designed to be a one-stop-shop where consumers can eat, shop, and rest – indoors and out.

The space is divided into three zones: Sawaya, for non-packaged bulk-buy food following the zero waste trend, alongside snacks, beverages and fresh fruit and vegetables delivered from Japan.

A ‘Kome Korner’ retails light meals made in-store such as omusubi (rice balls), soup, and other vegetable dishes paired with tea from Uji and Kyoto. A salad bar dubbed the ‘Salfee Bar’ will feature new salad varieties daily.

The store also features an interactive LED art installation that changes scenes and animations according to the time of the day.

The retailer says it sources high-quality foods ranging from local organic produce fresh from the market to curated snacks and tea delivered from Japan.

The opening of Guu San follows the trend towards the Japanese retailing of groceries and food, which is showing strong momentum in Hong Kong. Don Don Donki recently expanded to its sixth flagship in the territory, Muji has opened its largest store, at Olympian City, and Yata department store has unveiled plans for a convenience store concept.