Japanese premium grocer Guu San opens in Hong Kong
In this article (5)
Independent premium Japanese grocery and lifestyle store, Guu San has opened its first store in Hong Kong.
Guu San (Guu for valley, San for sanctuary) is an anchor of the new H Zentre commercial building located at Tsim Tsa Tsui. The 5000sqft store is designed to be a one-stop-shop where consumers can eat, shop, and rest – indoors and out.
The space is divided into three zones: Sawaya, for non-packaged bulk-buy food following the zero waste trend, alongside snacks, beverages and fresh fruit and vegetables delivered from Japan.
A ‘Kome Korner’ retails light meals made in-store such as omusubi (rice balls), soup, and other vegetable dishes paired with tea from Uji and Kyoto. A salad bar dubbed the ‘Salfee Bar’ will feature new salad varieties daily.
The store also features an interactive LED art installation that changes scenes and animations according to the time of the day.
The retailer says it sources high-quality foods ranging from local organic produce fresh from the market to curated snacks and tea delivered from Japan.
The opening of Guu San follows the trend towards the Japanese retailing of groceries and food, which is showing strong momentum in Hong Kong. Don Don Donki recently expanded to its sixth flagship in the territory, Muji has opened its largest store, at Olympian City, and Yata department store has unveiled plans for a convenience store concept.
Questions & Answers
Q.What is the purpose of the interactive LED art installation at Guu San?
What is the purpose of the interactive LED art installation at Guu San?
The interactive LED art installation is designed to change its scenes and animations throughout the day. This feature contributes to the store's overall ambience, providing a dynamic visual experience for customers as they shop or rest inside Guu San.
Q.Where is Guu San located in Hong Kong?
Where is Guu San located in Hong Kong?
Guu San is situated in the new H Zentre commercial building, which is located in Tsim Tsa Tsui. The premium grocer serves as an anchor tenant for this recently developed commercial complex, establishing its presence in a prominent area.
Q.What types of food are available for purchase at the Kome Korner?
What types of food are available for purchase at the Kome Korner?
The Kome Korner offers a selection of light meals prepared fresh in-store for customers. These include omusubi (rice balls), various soups, and other vegetable-based dishes. Customers can also pair these meals with teas sourced from Uji and Kyoto.
Q.How does Guu San ensure the quality of its products?
How does Guu San ensure the quality of its products?
Guu San focuses on sourcing high-quality foods for its customers. This includes obtaining local organic produce directly from markets and importing curated snacks and teas specifically from Japan. The store aims to provide a premium selection of groceries.
Reader pulse
What is Guu San's strongest feature?
22,162 votes so far