Japanese lingerie brand Wacoal Expanding in India
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Premium Japanese lingerie brand Wacoal will invest around ₹100 crore (US$14.5 million) over three years to boost its presence in India.
A statement released by the firm revealed it will build on its current 11 outlets in the territory to reach 70 exclusive stores and 80 shop in shops across 30 cities.
The brand will advance sales in India via its partnership with several e-commerce platforms accompanied by an intensive cross-platform marketing and a PR campaign.
“We have seen an exponential growth seen in the Indian market since Wacoal’s entry in 2015,” said WacoalCorp representative director, president and corporate officer Tomoyasu Ito.
“With this expansion, we aim to explore its full potential, and further solidify our position as a leading entity in the country’s luxury lingerie market. Our presence in additional metros will introduce a wider audience to the fit and comfort of our innerwear, crucial elements in the life of the modern woman.
“Our stellar success since launch has rapidly established Wacoal as an indispensable part of India’s inner-wear scene, showcasing India as a mature market with a desire for Wacoal’s innovative, timeless collections.”
Questions & Answers
Q.What is the primary objective of Wacoal's ₹100 crore investment in India?
What is the primary objective of Wacoal's ₹100 crore investment in India?
The investment aims to expand Wacoal's presence in India by increasing its physical retail footprint from 11 outlets to 70 exclusive stores and 80 shop-in-shops across 30 cities over three years.
Q.How long has Wacoal been operating in the Indian market, and what has its performance been like?
How long has Wacoal been operating in the Indian market, and what has its performance been like?
Wacoal entered the Indian market in 2015. Since its entry, the brand has experienced exponential growth, which has been described as a stellar success establishing it in the inner-wear scene.
Q.Besides physical store expansion, how else does Wacoal plan to increase its sales in India?
Besides physical store expansion, how else does Wacoal plan to increase its sales in India?
Wacoal plans to advance sales through partnerships with several e-commerce platforms. This will be supported by an intensive cross-platform marketing and PR campaign.
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