Japanese franchise Kura Sushi to launch in China
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Japanese restaurant franchise Kura Sushi is launching in its third overseas market, China.
The brand has already enjoyed some success in the US and Taiwan, and is now set to open its first Chinese mainland location in Shanghai. Ten further locations are planned for the territory later this year.
According to a Nikkei report, the firm’s current strategy is to “double its revenues outside Japan to ¥300 billion (about US$2.7 billion) in 2030 by increasing its total number of outlets worldwide to 1000”.
The move coincides with Kura Sushi’s launch of its global flagship in Tokyo, where it expects to serve 2000 people per day, including around 600 tourists.
Questions & Answers
Q.Which specific city in China will host Kura Sushi's first mainland restaurant?
Which specific city in China will host Kura Sushi's first mainland restaurant?
The Japanese restaurant franchise Kura Sushi is set to open its first Chinese mainland location in Shanghai. This is their entry into their third overseas market, following success in the US and Taiwan.
Q.What is Kura Sushi's long-term financial goal for its international operations?
What is Kura Sushi's long-term financial goal for its international operations?
Kura Sushi aims to double its revenues outside Japan to ¥300 billion, which is approximately US$2.7 billion, by 2030. This strategy involves significantly increasing its global outlet count.
Q.How many total outlets does Kura Sushi plan to have worldwide by 2030?
How many total outlets does Kura Sushi plan to have worldwide by 2030?
By 2030, Kura Sushi plans to expand its total number of outlets worldwide to 1000. This expansion is part of its strategy to increase international revenues and market presence.
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