Jaguar Land Rover store opens at Westfield Bondi Junction
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Australia’s first Jaguar Land Rover retail experience store has opened at Westfield Bondi Junction last week.
The new-look premium retail experience store covers 290sqm over two floors and showcases display vehicles housed in two state-of-the-art digital vehicle configuration spaces.
Electronic displays allow customers to “build” their cars on-screen, changing and comparing interior and exterior colours, adding options and also try different wheels and trims to create unique vehicles.
The auto firm said the space offers a different experience to traditional automotive retail outlets, and is staffed by dedicated product experts.
The location will offer a full range of Jaguar and Land Rover vehicles on-site at the shopping centre for immediate test drives.
Jaguar Land Rover Australia’s managing director, Matthew Wiesner, said the new retail experience store’s location puts it right in the heart of one of Sydney’s most upbeat areas.
“We are very excited to see the first Jaguar Land Rover premium retail experience store in Australia and we are extremely pleased to have worked with our partner Inchcape to bring it to fruition, he said.
“The location at Westfield Bondi Junction illustrates how changing market trends and buyer demands are bringing the premium retail experiences to shopfront locations.”
Designed by Centric Architects and built by Reitsma Constructions, the store also carries a complete range of quality, branded merchandise from clothing and accessories to luggage and die-cast models, office items, toys, tees and back packs.
“This fantastic new facility is in line with our own approach to delivering new, customer-centric ways of experiencing the brands, sophisticated environment that is totally focussed on consumer needs and convenience,” said Nick Senior, CEO of automtive supplier, Inchcape.
Questions & Answers
Q.What is the purpose of the digital vehicle configuration spaces in the new store?
What is the purpose of the digital vehicle configuration spaces in the new store?
Customers can use electronic displays to build their cars on-screen. They can change and compare colours, add options, and try different wheels and trims to create unique vehicle designs.
Q.Which companies were involved in the design and construction of this new retail store?
Which companies were involved in the design and construction of this new retail store?
The store was designed by Centric Architects. Reitsma Constructions was responsible for building the facility. Inchcape is mentioned as a partner who helped bring the store to fruition.
Q.What types of items, beyond vehicles, are available for purchase at the new Jaguar Land Rover store?
What types of items, beyond vehicles, are available for purchase at the new Jaguar Land Rover store?
The store offers a complete range of quality, branded merchandise. This includes clothing, accessories, luggage, die-cast models, office items, toys, tees, and backpacks.
Q.Will customers be able to take test drives directly from the new store location?
Will customers be able to take test drives directly from the new store location?
Yes, the location will offer a full range of Jaguar and Land Rover vehicles on-site at the shopping centre. These vehicles will be available for immediate test drives.
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