Ixina Kitchens opens first China stores
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European kitchen retailer Ixina has opened stores in both Beijing and Shanghai, marking the brand’s official launch in China.
Brought to China by Gome Retail, Ixina plans to open six more stores this year – including in Wuxi and Nanjing – expanding to 100 within the next three years.
China’s kitchen furniture and appliances market is estimated at more than RMB400 billion (US$57.86 billion) currently.
The president of Gome Retail, Wang Junzhou, says selling individual products far from meets new consumption habits, with package solutions more popular.
For more than a year, Gome Retail has extended its business scope and strategic outreach based on its strong home appliance supply chain. New businesses such as Comfortable Home, Ixina and Kitchen Space have now been introduced, and a self-operated home-decoration business will soon be launched.
“These businesses are essential approaches to achieving Gome Retail’s Home Life strategy,” said Wang.
Gome Retail currently operates more than 2100 stores in 630 Chinese cities.
Questions & Answers
Q.What is Ixina's expansion plan for China after opening its first two stores?
What is Ixina's expansion plan for China after opening its first two stores?
Ixina plans to open six more stores this year, including in Wuxi and Nanjing. The brand aims to expand its presence to a total of 100 stores across China within the next three years.
Q.Why does Gome Retail believe package solutions are more popular than individual products in the Chinese market?
Why does Gome Retail believe package solutions are more popular than individual products in the Chinese market?
Wang Junzhou, president of Gome Retail, states that selling individual products no longer meets new consumption habits. He believes that package solutions are now more popular among consumers in China.
Q.What is the estimated current value of the Chinese kitchen furniture and appliances market?
What is the estimated current value of the Chinese kitchen furniture and appliances market?
The Chinese kitchen furniture and appliances market is presently estimated to be worth more than RMB400 billion. This figure translates to approximately US$57.86 billion at current exchange rates.
Q.What other new businesses has Gome Retail introduced as part of its Home Life strategy?
What other new businesses has Gome Retail introduced as part of its Home Life strategy?
Gome Retail has introduced new businesses such as Comfortable Home and Kitchen Space. Also, a self-operated home-decoration business is planned to be launched soon to support their Home Life strategy.
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