It’s Hanbul to open It’s Skin pop-up stores in Japan

Korea’s It’s Hanbul Cosmetics plans to expand into Japan by partnering with a local retailer.

The company has brought its flagship brand It’s Skin to Japan via two pop-up stores inside ‘Niko and…’ stores in Tokyo and Funabashi, and plans to open eight more this year.

About 500 items from the It’s Skin range will be sold via Niko and… stores including some developed exclusively for the Japanese market.

Via the pop-ups, It’s Hanbul expects to boost its brand awareness in Japan before expanding into the local market through the partnership with a local lifestyle company.

It’s Hanbul manages 53 stores in Canada, Hong Kong, Kazakhstan, Mongolia, Thailand, Russia, the US and online in China.