It’s Hanbul to open It’s Skin pop-up stores in Japan
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Korea’s It’s Hanbul Cosmetics plans to expand into Japan by partnering with a local retailer.
The company has brought its flagship brand It’s Skin to Japan via two pop-up stores inside ‘Niko and…’ stores in Tokyo and Funabashi, and plans to open eight more this year.
About 500 items from the It’s Skin range will be sold via Niko and… stores including some developed exclusively for the Japanese market.
Via the pop-ups, It’s Hanbul expects to boost its brand awareness in Japan before expanding into the local market through the partnership with a local lifestyle company.
It’s Hanbul manages 53 stores in Canada, Hong Kong, Kazakhstan, Mongolia, Thailand, Russia, the US and online in China.
Questions & Answers
Q.What is It's Hanbul's strategy for entering the Japanese market?
What is It's Hanbul's strategy for entering the Japanese market?
It's Hanbul plans to use pop-up stores within a local retailer's shops to boost brand awareness. Following this, the company intends to expand further into the local market through a partnership with a Japanese lifestyle company.
Q.How many It's Skin pop-up stores are planned for Japan this year?
How many It's Skin pop-up stores are planned for Japan this year?
Two It's Skin pop-up stores have already opened in Tokyo and Funabashi. It's Hanbul plans to open an additional eight pop-up stores in Japan by the end of this year.
Q.What kind of products will be available at the Japanese pop-up stores?
What kind of products will be available at the Japanese pop-up stores?
Approximately 500 items from the It's Skin range will be sold at the pop-up stores. This selection will include some products that have been developed exclusively for the Japanese market.
Q.In which other countries does It's Hanbul currently operate physical stores?
In which other countries does It's Hanbul currently operate physical stores?
It's Hanbul manages 53 stores across several countries, including Canada, Hong Kong, Kazakhstan, Mongolia, Thailand, Russia, and the US. They also operate an online presence in China.
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