Fashion
iTrueMart, a leading e-commerce destination for quality brands for home appliances, electronic products, and best value merchandises, announced its expansion throughout all 10 ASEAN countries. The online retailer is one of the fastest growing e-commerce websites with 1000% growth in 2014. iTrueMart has been able to double its online users every 3 months this year and has grown from 100,000 users per month during its inception to its current 1.6 million users per month.
iTrueMart runs its e-commerce platform using Amazon Web Services (AWS), which provides a low cost set-up with flexibility and full capacity to serve customers. With AWS as its partner, iTrueMart is able to focus on delivering better services to happier customers. AWS allows the online retailer to grow exponentially by cutting the development process by 2-3 months and running daytime campaigns at 400% of its normal capacity in just a few hours. iTrueMart can additionally handle a 10-fold increase or more in customer visits during promotional periods while easily adding new features and functions to the website whenever they are needed. The AWS framework allows iTrueMart to maximize its use of cloud technology while maintaining the use of older technologies and platforms. Chief Technology Officer (CTO), Chaiwat Ratanaprateepporn, said, “Our developers have been able to evolve more in the deployment process and DevUp culture, and they can now deploy features faster and take better care of their services.”
With the ease of AWS and its e-commerce platform, iTrueMart is committed to growing and expanding in Southeast Asia. iTrueMart is currently planning other services, such as offering an e-payment business as well.
For more information about iTrueMart’s use of Amazon Web Services (AWS) e-commerce platforms, please visit
