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Italian fashion brand Kampos launches in Korea

By Aiko Tanaka
1 min read
Kampos
Kampos
In this article (5)

Kampos, the ultimate Italian brand promoting luxury with integrity, is expanding overseas by entering the South Korean market.

The brand has recently signed a partnership with a local distributor, Sanghyun Yu, based in the capital, Seoul, and has already established Kampos South Korea Ltd. As part of the strategy, the brand has just launched its South Korean website.

When we ask the reason of this expansion to Alessandro Vergano, Founder & CEO of Kampos he declares: ”This international move is more than a business decision; it is a strategic and meaningful move to strengthen our sustainable mission. We are determined to transform the way of consumption by challenging the luxury industry’s norms, inspiring change, and reducing marine waste.” He adds: ”Sharing our message at an international has become obvious as we understand the need to reach further international customer profiles outside Europe. We believe South Korea is full of opportunities and we are thrilled to collaborate with Sanghyun Yu”.

Sanghyun Yu is a well-recognized local distributor in South Korea with strong expertise in the market and luxury goods. ”I am extremely excited to be part of the Kampos journey. I believe in sustainability as the next big trend in South Korea. The younger generation wants to shop and hear about sustainable luxury brands. Today, there is a big market gap as we don’t give them access to those international changemakers. I’m determined to turn this gap into an opportunity by supporting Kampos”.

Questions & Answers

Q.

What is Kampos' primary motivation for expanding into South Korea?

A.

The brand's CEO states this international move is a strategic and meaningful step to strengthen their sustainable mission. They aim to transform consumption, challenge luxury norms, and reduce marine waste.

Q.

Who is Kampos partnering with for their South Korean operations?

A.

Kampos has signed a partnership with Sanghyun Yu, a local distributor based in Seoul. Sanghyun Yu is noted for their expertise in the South Korean market and luxury goods.

Q.

What is the new operational structure for Kampos in South Korea?

A.

Kampos has established Kampos South Korea Ltd. And has launched a dedicated South Korean website as part of its entry strategy into the market.

Q.

What market gap does Sanghyun Yu believe Kampos can address in South Korea?

A.

Sanghyun Yu believes there is a market gap as younger generations in South Korea want sustainable luxury brands but lack access to international changemakers. He sees this as an opportunity.

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