iStyle opens Fourth Hong Kong @cosme store
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Tokyo retailer Istyle will open its fourth @Cosme store in Hong Kong this Friday. The new outlet will be launching as a specialty cosmetics store in East Point City mall in Tseung Kwan O, which has recently emerging as a shopping spot across a range of age groups. The first of Istyle’s four stores to predominantly target local markets as opposed to visiting Chinese tourists, it is the brand’s first “community-based store” in Hong Kong.
The firm intends to increase customer engagement via more interaction with local shoppers.
@Cosme will offer free testing of almost all products in store and counseling services for skin and makeup, and will be adding new product lines from Homei, Covermark, and Bare Minerals to its range of exclusively Japanese items.
Questions & Answers
Q.What is the primary target market for Istyle's new @Cosme store in Hong Kong?
What is the primary target market for Istyle's new @Cosme store in Hong Kong?
The new store is the first of Istyle's four outlets in Hong Kong to primarily target local markets. This contrasts with their previous stores, which were more focused on visiting Chinese tourists.
Q.Which new brands will be introduced to the @Cosme product range at this store?
Which new brands will be introduced to the @Cosme product range at this store?
The new @Cosme store will be adding product lines from Homei, Covermark, and Bare Minerals. These additions will expand its existing range of exclusively Japanese items available to customers.
Q.What customer engagement features will the new @Cosme store offer?
What customer engagement features will the new @Cosme store offer?
The store will offer free testing of almost all products to increase customer engagement and interaction with local shoppers. It will also provide counseling services for skin and makeup concerns.
Q.Where is the new @Cosme store located?
Where is the new @Cosme store located?
The new @Cosme store will open in East Point City mall in Tseung Kwan O. This area has recently been recognised as an emerging shopping spot across various age groups in Hong Kong.
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