iOS users spend more than double on subscriptions compared to Android users
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A new research report has shown that subscriptions made from the App Store are more than double in terms of payment versus Google Play Store. In other words, this means iPhone and iPad users generally tend to spend more on subscriptions and buy more subscriptions in comparison to users on Android phones.
The information comes from a Sensor Tower report that showcases subscriptions revenue for 2021. In numbers, the App Store subscriptions have generated $13.5 billion in revenue, while Google Play subscriptions — $4.8 billion, despite the fact that Google Play spending is growing at a fast rate.
Subscription spending on the App Store grew 31% since last year when it was $10.3 billion. On the other hand, Google Play saw a whopping 78% growth to reach this $4.8 billion mark.
Questions & Answers
Q.What was the total revenue generated by subscriptions on the App Store and Google Play globally in 2021?
What was the total revenue generated by subscriptions on the App Store and Google Play globally in 2021?
In 2021, the App Store generated $13.5 billion from subscriptions globally. Google Play subscriptions brought in $4.8 billion during the same period. This indicates a significant difference in revenue between the two platforms.
Q.Which specific apps were highlighted as top performers in terms of subscription revenue on each platform?
Which specific apps were highlighted as top performers in terms of subscription revenue on each platform?
YouTube was a top performer on the App Store, generating $1.2 billion globally. On Google Play, Google One was highlighted as a top performer, achieving $1.1 billion in global revenue during 2021.
Q.How did the growth rate of subscription spending compare between the App Store and Google Play from the previous year?
How did the growth rate of subscription spending compare between the App Store and Google Play from the previous year?
Subscription spending on the App Store grew by 31% from the previous year, reaching $13.5 billion. In contrast, Google Play saw a much higher growth rate of 78%, bringing its subscription revenue to $4.8 billion.