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Internet revolution will drive FMCG sales in India

By Rajiv MenonIndia
1 min read
Internet connectivity in India.png 600x308
Internet connectivity in India.png 600×308

Internet not only has an edge over physical retail when it comes to apparel and electronics but also fast moving consumer goods (FMCG). A joint study by Google India and Bain and Company said that the Internet will influence 1/3rd of the total FMCG sales in India over the next five years.

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