Internet revolution will drive FMCG sales in India

Feb 27, 2015Updated Feb 27, 20151 min read

Internet not only has an edge over physical retail when it comes to apparel and electronics but also fast moving consumer goods (FMCG). A joint study by Google India and Bain and Company said that the Internet will influence 1/3rd of the total FMCG sales in India over the next five years.

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About the author

Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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