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Internet revolution will drive FMCG sales in India

By Rajiv Menon
1 min read
Internet revolution will drive FMCG sales in India

Internet not only has an edge over physical retail when it comes to apparel and electronics but also fast moving consumer goods (FMCG). A joint study by Google India and Bain and Company said that the Internet will influence 1/3rd of the total FMCG sales in India over the next five years.

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