Innisfree Vietnam pop-up boosts brand
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Korean cosmetics brand Innisfree has opened its first pop-up store, inside Saigon Center in Ho Chi Minh City, from now until Sunday.
Called New Hydration Station, the Innisfree Vietnam pop-up introduces the brand’s new green tea range through different sections such as Hydration Station, Hydration Wash Zone, Beauty Wash, Green Tea Store, Green Tea Zone.
After the pop-up, the brand will open new store at Crescent Mall in District 7, in the hub of the city’s Korean community.
During the first two days, customers will get the chance to receive Innisfree tumblers, eco bags, and masks with bills over VND300,000.
After arriving in Vietnam in 2016, Innisfree has opened four stores, all in Ho Chi Minh City.
Questions & Answers
Q.What is the purpose of the new Innisfree pop-up store in Ho Chi Minh City?
What is the purpose of the new Innisfree pop-up store in Ho Chi Minh City?
The pop-up store, named New Hydration Station, introduces the brand’s new green tea range. It features different sections to show these products to customers in Ho Chi Minh City.
Q.When and where will Innisfree open a permanent store after this pop-up event?
When and where will Innisfree open a permanent store after this pop-up event?
After the current pop-up concludes, Innisfree plans to open a new permanent store. This will be located at Crescent Mall in District 7, which is a key area for the city's Korean community.
Q.What incentives are offered to customers visiting the pop-up during its initial days?
What incentives are offered to customers visiting the pop-up during its initial days?
For the first two days, customers spending over VND300,000 will receive gifts. These include Innisfree tumblers, eco bags, and masks as a bonus for their purchase.
Q.How many stores does Innisfree currently operate in Vietnam?
How many stores does Innisfree currently operate in Vietnam?
Innisfree has opened four stores in Vietnam since arriving in the country in 2016. All of these retail locations are situated within Ho Chi Minh City.
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