Innisfree Vietnam, Malaysia to go bigger
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Amorepacific-owned Innisfree Vietnam has opened its first store in Hanoi, the brand’s fifth in the country.
Located at 290 Ba Trieu Street, Innisfree Hanoi ranges skincare and makeup products for men and women.
Opening day saw long queues of the brand’s fans who had been looking forward to the brand having a Hanoi presence for two years.
In Malaysia, Innisfree has teamed with travel retailer Dimensi Eksklusif to make its debut at Kuala Lumpur International Airport.
KLIA is Innisfree’s latest airport store outside Korea after Singapore’s Changi and Hong Kong International Airport.
Sales of perfumes and cosmetics at KLIA in the first quarter of this year grew by 29 per cent and are expected to continue to grow, attracting more world-renowned brands to open there.
Innisfree has nine stores in Malaysia.
Questions & Answers
Q.How many Innisfree stores are there currently in Vietnam?
How many Innisfree stores are there currently in Vietnam?
The new store at 290 Ba Trieu Street in Hanoi is Innisfree's fifth location in Vietnam. This recent opening expands their retail presence within the country to a total of five stores.
Q.What product categories does the new Innisfree store in Hanoi offer?
What product categories does the new Innisfree store in Hanoi offer?
The Innisfree Hanoi store stocks a range of skincare and makeup products. These items are available for both men and women, catering to a broad customer base in the new location.
Q.Why did Innisfree choose Kuala Lumpur International Airport for its latest Malaysian venture?
Why did Innisfree choose Kuala Lumpur International Airport for its latest Malaysian venture?
KLIA was chosen due to significant growth in perfume and cosmetics sales, which rose by 29 per cent in the first quarter of this year. This growth is attracting more international brands to open there.
Q.Which company is Innisfree partnering with for its airport debut in Malaysia?
Which company is Innisfree partnering with for its airport debut in Malaysia?
In Malaysia, Innisfree has teamed up with Dimensi Eksklusif, a travel retailer, for its first store at Kuala Lumpur International Airport. This collaboration facilitates their entry into the airport retail market.
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