Innisfree Vietnam, Malaysia to go bigger

Amorepacific-owned Innisfree Vietnam has opened its first store in Hanoi, the brand’s fifth in the country.

Located at 290 Ba Trieu Street, Innisfree Hanoi ranges skincare and makeup products for men and women.

Opening day saw long queues of the brand’s fans who had been looking forward to the brand having a Hanoi presence for two years.

In Malaysia, Innisfree has teamed with travel retailer Dimensi Eksklusif to make its debut at Kuala Lumpur International Airport.

KLIA is Innisfree’s latest airport store outside Korea after Singapore’s Changi and Hong Kong International Airport.

Sales of perfumes and cosmetics at KLIA in the first quarter of this year grew by 29 per cent and are expected to continue to grow, attracting more world-renowned brands to open there.

Innisfree has nine stores in Malaysia.