Inglot Vietnam makes debut in Vietnam

1 min readUpdated May 27, 2025Jan 9, 20191:15 AM

Polish cosmetics brand Inglot has opened its first Vietnam store, inside Vincom Lieu Giai in Hanoi. Located on the first floor of the shopping centre, the Inglot Vietnam store offers a free makeup area for customers to try its products before purchasing. Makeup artists are available to help customers find the right tones and ‘look’. Inglot Vietnam says the first store is something of a trial by the company before it opens a flagship shop in the nation’s commercial capital, Ho Chi Minh City, by the end of next month.

Inglot Vietnam makes debut in Vietnam

Inglot is well known for its bolt shades and its Freedom System, which allows users and makeup artists to arrange eyeshadows, blush and lipsticks into on-the-go palettes. The brand has more than 900 stores in 75 countries.

AdvertisementAdvertise with usMobile 320×100

What this means

Inglot's measured entry into Vietnam, starting with a test store in Hanoi before expanding to Ho Chi Minh City, demonstrates a cautious yet ambitious approach to a high-growth market. This strategy, offering in-store product trials and customisation, positions it to challenge established beauty brands, which have similarly focused on experiential retail. The risk lies in scaling operations efficiently beyond the initial flagship, especially given strong local competition and diverse consumer preferences. Inglot has already achieved significant global reach with over 900 stores in 75 countries, a much broader footprint than many rivals. The crucial indicator of its success will be the sales performance of the Ho Chi Minh City flagship after its launch by the end of next month.

Wei Zhang

Reader pulse

Inglot's Vietnam strategy:

24,017 votes so far

Inglot's Vietnam strategy:

Asia's retail intelligence, in your inbox