Indonesia’s Wake Cup Coffee & Eatery makes Indian debut
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Indonesian coffee chain Wake Cup Coffee & Eatery has launched in Mumbai.
The franchise opens in India in partnership with local franchisee Gobble Me Good, its first international location after opening 13 outlets back home.
The firm is the newest player in India, the world’s 10th fastest-growing coffee market currently valued at ₹2570 crore (US$374 million), according to a recent Euromonitor International report that estimated industry growth at 6.9 per cent a year by 2023.
“Consumers frequenting cafes in India are primarily 18-35 years old, which comprises the country’s primary working force with higher disposable income and fast-paced lives,” said the
Large food companies such as local giant ITC are also making moves in coffee retail to compete with the likes of Nestle and Unilever.
Questions & Answers
Q.Which company is Wake Cup Coffee & Eatery partnering with for its Indian debut?
Which company is Wake Cup Coffee & Eatery partnering with for its Indian debut?
The Indonesian coffee chain is partnering with local franchisee Gobble Me Good to launch its operations in India. This marks its first international expansion, following 13 successful outlets in its home country.
Q.How many outlets has Wake Cup Coffee & Eatery opened globally so far?
How many outlets has Wake Cup Coffee & Eatery opened globally so far?
Wake Cup Coffee & Eatery has opened 13 outlets in its home country, Indonesia. The new Mumbai location is its first international venture, making it the 14th outlet overall.
Q.What is the estimated growth rate for India's coffee market?
What is the estimated growth rate for India's coffee market?
Euromonitor International estimates that India's coffee market is projected to grow at 6.9 per cent per year by 2023. This makes India the world's 10th fastest-growing coffee market.
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