Indonesia’s Tomoro Coffee accelerates Southeast Asia expansion
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Indonesian coffee brand Tomoro Coffee is planning to expand its retail operations in Southeast Asia with plans to open stores in Malaysia, Cambodia, Vietnam and Thailand.
The business plans to open 3000 locations across the region next year, with 1000 in Indonesia.
“Southeast Asia was chosen because the coffee culture in this region has been rooted for more than 200 years and the coffee consumption per capita is quite high,” said Tomoro Coffee’s MD Wang Chao at a press conference.
Tomoro Coffee, which opened in 2022, has 600 stores in Indonesia and sold 40 million cups last year.
The brand debuted in China last November with its first store in Shanghai, followed by six locations in Singapore in March and 12 in the Philippines since June of this year.
Tomoro Coffee is backed by venture capital firm ATM Capital.
Questions & Answers
Q.Which specific countries in Southeast Asia is Tomoro Coffee targeting for expansion next year?
Which specific countries in Southeast Asia is Tomoro Coffee targeting for expansion next year?
Tomoro Coffee plans to open stores next year in Malaysia, Cambodia, Vietnam, and Thailand. They are also planning further expansion within Indonesia itself.
Q.How many new stores does Tomoro Coffee intend to open across the region next year, and how many of those will be in Indonesia?
How many new stores does Tomoro Coffee intend to open across the region next year, and how many of those will be in Indonesia?
The business plans to open 3000 locations across the region next year. Of these, 1000 new stores are planned for Indonesia.
Q.Why did Tomoro Coffee's MD state that Southeast Asia was chosen for this expansion?
Why did Tomoro Coffee's MD state that Southeast Asia was chosen for this expansion?
MD Wang Chao stated that Southeast Asia was chosen because the coffee culture in this region has been rooted for over 200 years, and the coffee consumption per capita is quite high.
Q.When did Tomoro Coffee first launch, and what is its current number of stores in Indonesia?
When did Tomoro Coffee first launch, and what is its current number of stores in Indonesia?
Tomoro Coffee opened in 2022. It currently has 600 stores operating in Indonesia.
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