Indonesia’s Tomoro Coffee accelerates Southeast Asia expansion

Indonesian coffee brand Tomoro Coffee is planning to expand its retail operations in Southeast Asia with plans to open stores in Malaysia, Cambodia, Vietnam and Thailand.

The business plans to open 3000 locations across the region next year, with 1000 in Indonesia.

“Southeast Asia was chosen because the coffee culture in this region has been rooted for more than 200 years and the coffee consumption per capita is quite high,” said Tomoro Coffee’s MD Wang Chao at a press conference.

Tomoro Coffee, which opened in 2022, has 600 stores in Indonesia and sold 40 million cups last year.

The brand debuted in China last November with its first store in Shanghai, followed by six locations in Singapore in March and 12 in the Philippines since June of this year.

Tomoro Coffee is backed by venture capital firm ATM Capital.