Indonesian fashion e-commerce app LYKE shuts down

Mar 7, 2018Updated Mar 7, 20181 min read

Indonesian fashion e-commerce app Lyke is shutting down, and is encouraging its users to transfer to the JollyChick app.

Lyke says most of its employees will be joining Chinese fashion and lifestyle e-commerce startup JollyChic, which entered the Indonesian market last year.

CEO Bastian Purrer says the company has been struggling to survive on its sales revenue despite having secured 1.6 million users.

He also says the popularity of bank transfers as a payment method has also contributed to the shutdown, as they are relatively costly for e-commerce platforms to maintain.

While the company’s marketing and business team is set to join JollyChic, its developer team will stay with Lyke during the transition period.

Launched in February 2016, Lyke is an aggregator app for online fashion and beauty stores. It also offers a personalised service so users can follow their favourite shops and brands.

The company raised nearly US$4 million in series-A funding in August 2016.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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