Skip to content
Research

Indonesia to overtake Brazil and Mexico as 4th largest smartphone market in 2020

By Aiko TanakaIndonesia
1 min read
web smartphones 1 getty
web smartphones 1 getty
In this article (5)
Global prospects for wearable electronics continue to be strong with retail value sales projected to grow by 138% to become a US$45 billion dollar industry in 2021, remaining the worlds second best-selling product behind smartphone

Euromonitor International’s new data released Tuesday on the global consumer electronics industry also said new products like smart wearables and wireless speakers and innovations like Ultra HD and convertible laptops resonate with the shift in consumer preferences.

These products command higher retail selling prices, helping boost profit margins of manufacturers and retailers, says Head of Consumer Electronics at Euromonitor International, Wee Teck Loo.

While wearable electronics demand is growing, Emerging markets like India and Indonesia provide plenty of untapped opportunity for smartphones due to the huge pool of feature phone upgrades.

Indonesia is projected to overtake Brazil and Mexico as the fourth largest smartphone market reaching almost $1 billion dollar sales in 2020, adds Loo.

The top-10 smartphone markets in 2021 are projected to be: 1. China 2. India 3. US 4. Indonesia 5. Brazil 6. Russia 7. Mexico 8. Japan 9. Philippines 10. United Kingdom

Questions & Answers

Q.

What is the projected retail value of the wearable electronics industry by 2021?

A.

The retail value sales for wearable electronics are projected to grow by 138% to become a US$45 billion industry by 2021. It will remain the world's second best-selling product category, behind smartphones.

Q.

Which specific consumer electronics products are noted for resonating with shifting consumer preferences?

A.

New products like smart wearables and wireless speakers, alongside innovations such as Ultra HD and convertible laptops, are resonating with changing consumer preferences. These items typically command higher retail selling prices.

Q.

How will Indonesia's smartphone market compare to Brazil and Mexico by 2020?

A.

Indonesia is projected to surpass Brazil and Mexico to become the fourth largest smartphone market by 2020. This market is expected to reach nearly $1 billion in sales.

Q.

Which country is projected to be the tenth largest smartphone market in 2021?

A.

The United Kingdom is projected to be the tenth largest smartphone market globally in 2021. China, India, and the US are expected to hold the top three positions that year.

Reader pulse

Is Indonesia's smartphone growth a major shift?

17,571 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready