India’s Quikr Acquires Zefo marketplace

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Indian online classifieds site Quikr has bought refurbished goods marketplace Zefo, headquartered in Bangalore.
The acquisition allows an exit strategy for Zefo’s current investors, including Sequoia Capital, and gives Quikr a pathway to expand and strengthen its pre-owned product range.
Zefo, has a portfolio of more than 10,000 products in four cities, including Bengaluru, Mysore, Delhi NCR and Mumbai.
“With Quikr and Zefo as a combined entity, we will be able to offer a broader selection of products at even more competitive prices along with as strong a focus on quality,” said Quikr founder and CEO Pranay Chulet.
“With this transaction, the capabilities we have built and the offerings we have honed can now be offered to Quikr’s large customer base,” said Zefo CEO Rohit Ramasubramanian.
Questions & Answers
Q.What is the primary benefit of this acquisition for Quikr?
What is the primary benefit of this acquisition for Quikr?
This acquisition provides Quikr with a clear route to grow and enhance its selection of pre-owned products. It allows them to offer a broader range of items at competitive prices, maintaining a strong focus on quality for their extensive customer base.
Q.Which cities does Zefo currently operate in?
Which cities does Zefo currently operate in?
Zefo currently offers its more than 10,000 products across four cities. These locations include Bengaluru, Mysore, Delhi NCR, and Mumbai, where it has built its portfolio of refurbished goods.
Q.How does this acquisition benefit Zefo's existing investors?
How does this acquisition benefit Zefo's existing investors?
The acquisition offers Zefo's current investors, such as Sequoia Capital, an exit strategy. This allows them to divest their holdings in the refurbished goods marketplace.
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