India’s Myntra Starts Selling on Walmart USA
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India’s Myntra is expected to begin selling its brands’ products to the US via Walmart.
The online fashion retailer was acquired by Walmart 10 months ago, since which time Myntra’s brands have been available through Walmart Canada.
“We enabled Myntra to be online in Canada and we are also anticipating launching Myntra brands in our stores in Canada in Q3,” said Walmart International executive VP and chief administrative officer JP Suarez, “a nice compliment for an omnichannel experience for our customers. We are exploring with US for any Myntra product to be available on the US online marketplace.”
Walmart is also expected to conduct a study of Myntra’s operations to assess what strategies may be applicable to other markets. The firm holds a major market share in India along with Jabong and Flipkart Fashion.
Questions & Answers
Q.When did Walmart acquire Myntra?
When did Walmart acquire Myntra?
Walmart acquired Myntra ten months before the announcement of Myntra beginning to sell its brands' products in the US. This acquisition preceded the launch in Canada.
Q.Which Walmart executive commented on Myntra's expansion?
Which Walmart executive commented on Myntra's expansion?
JP Suarez, Walmart International's executive VP and chief administrative officer, commented on Myntra's expansion. He also mentioned the anticipated launch of Myntra brands in Canadian stores.
Q.What is Walmart's plan for Myntra brands in Canada?
What is Walmart's plan for Myntra brands in Canada?
Walmart plans to launch Myntra brands in its Canadian stores during Q3, in addition to them already being available online. This aims to create an omnichannel experience.
Q.What else is Walmart expected to do regarding Myntra's operations?
What else is Walmart expected to do regarding Myntra's operations?
Walmart is expected to conduct a study of Myntra's operations. The purpose of this study is to assess which of Myntra's strategies could be applicable to other markets.
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