India’s KOOVS.COM goes offline now exclusively at Central
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KOOVS.COM, the ultimate fashion destination in India, has announced the launch of its first shop-in-shop presence exclusively at Central M.G Road, Gurugram, India. The launch saw Bollywood celebrity and fashionista, Kiara Advani walk the ramp in the brand’s latest collection marking the celebrations.
Recognized for bringing latest fashion off international runways for both men and women to the country, KOOVS.COM now gives all fashion lovers an access to the collection offline. Customers can touch and feel the quality of the products, try them on to understand their best fit and buy their products from the store and get it delivered at their doorstep.
Mary Turner, CEO KOOVS.COM, said “The brand is taking a step to get closer to our customer, by providing them the diverse range of the fresh fashion collection for both men and women. We are excited to see the response at the store and take customer interaction to the next level.”
The venue was turned into mini London representing brand’s aesthetics and inspiration, resonating European fashion history and impressions of uber chic design philosophy.
The brand is bringing alive the new trends in style through an aesthetic portrayal for the new age Indian consumers who have a global outlook and admire fashion in their everyday life.
Questions & Answers
Q.Where is KOOVS.COM opening its first physical retail presence?
Where is KOOVS.COM opening its first physical retail presence?
The company has launched its first shop-in-shop location exclusively at Central M.G Road, Gurugram, India. This is their initial venture into offline retail, allowing customers to engage with products directly.
Q.What is the primary reason KOOVS.COM is opening an offline store?
What is the primary reason KOOVS.COM is opening an offline store?
KOOVS.COM aims to get closer to its customers, allowing them to touch, feel, and try on products before purchasing. This initiative seeks to enhance customer interaction and provide a diverse range of fashion collections.
Q.Which celebrity attended the launch event for KOOVS.COM's new shop-in-shop?
Which celebrity attended the launch event for KOOVS.COM's new shop-in-shop?
Bollywood celebrity and fashionista, Kiara Advani, was present at the launch event. She walked the ramp showing the brand's latest collection, marking the celebration of this new retail venture.
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