Indian stores to sell Xiaomi phones
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Chinese smartphone maker Xiaomi Inc has decided to sell devices through a leading electronics retail chain in India, part of its effort to move away from online-only sales and boost growth in the world’s third-largest smartphone market.
Xiaomi launched its India operations with online marketplace Flipkart.com in July, selling its phones through flash sales where availability is limited to short timeframes.
The company this year decided to sell its Redmi Note 4G handsets through shops of carrier Bharti Airtel Ltd, but that would still need an online registration.
Questions & Answers
Q.Why is Xiaomi expanding beyond online sales in India?
Why is Xiaomi expanding beyond online sales in India?
Xiaomi aims to move away from its online-only sales model in India. This strategy is part of a broader effort to boost growth in what is considered the world’s third-largest smartphone market, expanding its reach to more customers.
Q.How did Xiaomi initially launch its operations in India?
How did Xiaomi initially launch its operations in India?
Xiaomi began its Indian operations in July by selling devices through the online marketplace Flipkart.com. These sales were conducted via flash sales, which involved limited availability of phones for short periods.
Q.Have Xiaomi phones been available in physical stores in India before?
Have Xiaomi phones been available in physical stores in India before?
Yes, earlier this year, Xiaomi decided to sell its Redmi Note 4G handsets through Bharti Airtel Ltd shops. However, this still required customers to complete an online registration process before purchase.
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