India Circus parent eyes 10-fold growth

India Circus, the design and lifestyle brand owned by Godrej & Boyce home decor,  is anticipating growth by a factor of 10 by next year, according to company management.

The firm aims to surpass revenues of ₹300 crore (US$43.12 million) within that time.

“Our current revenue is ₹35 crore ($5.03 million) and we are working towards achieving a ₹300 crore revenue by 2020 and ₹700 crore ($100.62 million) by 2025,” said India Circus founder and executive director Krsnaa Mehta.

He added that the firm will rapidly grow its online and offline businesses to drive the growth. Sixty percent of the firm’s revenues are from online.

“Currently we have five stores in total, two in Mumbai, one each in Chennai, Bengaluru and Kolkata,” said Mehta. “We are looking at a company owned, the company operated and franchise model to expand our presence across cities. Our aim is to have 40 stores by 2020, which is almost over one store per month.”

The firm also has eyes on global expansion and has retailed in Mauritius, Singapore and Qatar as well as in Europe via the West Wing Group. It plans to be globally accessible online within five years.

“Licensing and royalties are one of the clearest whitespaces for us,” added Mehta. “We want an omnichannel presence. Currently, we are looking at marketplaces and premium partnerships with online players like Amazon, Myntra, Jabong, Pepperfry and other players in the space.”