Ikea to open first Japanese Tokyo store in 2020
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Ikea Japan is preparing to open its first central Tokyo location. The 2500sqm store is planned for the fashionable Harajuku district, a central focus point for young local shoppers and tourists.
Threatened by the rise of raw materials costs, Ikea is expected to struggle to maintain its low price points against strong online competitors such as Amazon. The brand’s parent recently registered a significant drop in annual profits as a consequence of the price increases in wood and metals.
The new store is scheduled to open in the spring of 2020.
Questions & Answers
Q.What is the expected opening date for Ikea's new central Tokyo store?
What is the expected opening date for Ikea's new central Tokyo store?
The new Ikea store in Harajuku, Tokyo, is scheduled to open in the spring of 2020. This is their first central Tokyo location, aimed at young local shoppers and tourists.
Q.What challenges is Ikea facing that might impact its business model?
What challenges is Ikea facing that might impact its business model?
Ikea is threatened by rising raw material costs, specifically for wood and metals. This makes it difficult for them to maintain their low price points, especially against strong online competitors like Amazon.
Q.Where in Tokyo will the new Ikea store be located and what is its size?
Where in Tokyo will the new Ikea store be located and what is its size?
The new Ikea store will be located in the fashionable Harajuku district of central Tokyo. It is a significant retail space, measuring 2500 square metres, designed to attract both young locals and tourists.
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