Ikea China pulls commercial after criticism
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Furniture retailer Ikea China has apologised and retracted a commercial criticised for allegedly prejudice toward single people.
Public backlash was aired on social media following the appearance of the 30-second advertisement, with the tagline “Celebrate every day in an easy way”, on Sina Weibo.
It featured a woman harshly telling her daughter over dinner, “Don’t call me ‘mom’ anymore if you cannot bring a boyfriend home”.
It then lightened up when the doorbell rang and a young man was revealed holding flowers. The daughter coyly introduced him as her boyfriend, and suddenly Ikea furniture popped up all over the living room. The dinner then turned into a welcome party.
Questions & Answers
Q.Why did Ikea China remove the advertisement?
Why did Ikea China remove the advertisement?
The commercial was retracted by Ikea China after receiving significant criticism. Public backlash, primarily aired on social media, accused the advertisement of being prejudiced towards single people.
Q.What was the main criticism of the commercial?
What was the main criticism of the commercial?
The primary criticism was that the commercial allegedly showed prejudice towards single people. This public backlash was widely shared on social media platforms like Sina Weibo following its initial appearance.
Q.What happened in the criticised Ikea advertisement?
What happened in the criticised Ikea advertisement?
The 30-second advert showed a mother telling her daughter she wouldn't be called 'mom' unless she brought a boyfriend home. A young man then arrived with flowers, leading to a welcome party with new Ikea furniture appearing.
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