Hyundai presents Kelly Park and Démoo together
In this article (5)
Hyundai Department Store in Seoul has opened a shop-in-shop that brings together Kelly Park and Démoo in the first use of its new Artspace installation dedicated to brand and artist collaborations.
Artspace, by multi-disciplinary design studio NBDC, is inspired by the temporary lifespans of pop-up shop formats and has been conceived to enhance the department store’s regular environment with conservatively-balanced experimental displays. Hyundai says the space attempts a convergence of artistic exhibition with the sale of product.
The current Kelly Park x Démoo, themed “Expanding the Image”, showcases a range of offerings by both brands and is marked by the calligraphic visual styling of the Kelly Park Studio artworks on display, as well as the avant-garde Démoo fashions by designer Demi Choonmoo Park.
The installation is built to resemble a gallery setting, allowing visitors to view artworks, fashions and patterned furniture pieces as they move through the exhibition.
Gallery of the event can be viewed below (5 images) :
Questions & Answers
Q.What is the purpose of the new Artspace installation at Hyundai Department Store?
What is the purpose of the new Artspace installation at Hyundai Department Store?
Artspace was created for brand and artist collaborations, aiming to enhance the department store's regular environment with experimental displays. It attempts to merge artistic exhibition with the sale of products, inspired by temporary pop-up shop formats.
Q.Which two brands are currently featured together in the Artspace installation?
Which two brands are currently featured together in the Artspace installation?
The current Artspace installation brings together Kelly Park and Démoo. This collaboration is themed 'Expanding the Image' and shows offerings from both brands within a gallery-like setting inside the department store.
Q.Who designed the new Artspace installation for Hyundai Department Store?
Who designed the new Artspace installation for Hyundai Department Store?
The Artspace installation was designed by NBDC, a multi-disciplinary design studio. The space is built to resemble a gallery, allowing visitors to view artworks, fashions, and patterned furniture pieces.
Q.What types of items are on display in the current Kelly Park x Démoo exhibition?
What types of items are on display in the current Kelly Park x Démoo exhibition?
The exhibition shows a range of offerings from both brands, including calligraphic visual styling by Kelly Park Studio and avant-garde fashions by designer Demi Choonmoo Park. Visitors can also see patterned furniture pieces.
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