Hyundai Motor now ready for big races

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Hyundai Motor finalized its driver lineup for this year’s major motorsport competitions, the company said Monday. The automaker said its target this year is to win championship titles at the World Rally Championship (WRC) and the World Touring Car Cup (WTCR). In WRC events, the carmaker participates with its own team. In WTCR events, it supplies its cars to professional racing teams.
For the WRC, the company said last year’s vice champions Thierry Neuville and Nicolas Gilsoul – a team of driver and co-driver – will be joined by Norwegian crew Andreas Mikkelsen and Anders Jaeger in all events. This year’s WRC has a total of 14 rounds. A composite score in those events will decide the winner.
Dani Sordo and Carlos del Barrio will take part in eight events starting at Rally Mexico.
Nine-time WRC champions Sebastien Loeb and co-driver Daniel Elena, who joined the Hyundai team from last month on a two-year contract, will take part in six rounds.
“I am pleased to be joining such a great lineup of crews,” Loeb said. “It is clear to me that the car was a competitive package in 2018, which enabled the team to fight for the championship titles right to the very end.”
Hyundai Motor’s team – named Hyundai Shell Mobis – came in second at last year’s WRC using an i20 coupe WRC vehicle.
The automaker also announced four drivers who will participate at this year’s WTCR event with Hyundai’s i30 N TCR racing car. The carmaker races in the Customer Motorsports category with competitors that include Audi, Volkswagen and Ford.
Hyundai’s customer team consists of four drivers, each driving on their own. Last year’s champion Gabriele Tarquini and fourth place driver Norbert Michelisz are driving Hyundai cars once again. Augusto Farfus and Nick Catsburg are newcomers.
Hyundai Motor has been active in motorsport events as it has a positive influence on European sales thanks to a huge popularity of motorsports with European customers. In the long run, the carmaker hopes to upgrade its image from a value-for-money carmaker to a company known for high-performance cars.
Questions & Answers
Q.Which specific championship titles are Hyundai Motor aiming to win this year?
Which specific championship titles are Hyundai Motor aiming to win this year?
Hyundai Motor's target for this year is to win championship titles in both the World Rally Championship (WRC) and the World Touring Car Cup (WTCR). This objective was announced by the company on Monday.
Q.How will Hyundai Motor participate in the World Rally Championship (WRC) events?
How will Hyundai Motor participate in the World Rally Championship (WRC) events?
For WRC events, Hyundai Motor participates with its own dedicated team. They have named several driver and co-driver pairs for the season, including last year's vice champions and nine-time WRC champions.
Q.Which drivers will represent Hyundai in the World Touring Car Cup (WTCR) events this year?
Which drivers will represent Hyundai in the World Touring Car Cup (WTCR) events this year?
Gabriele Tarquini and Norbert Michelisz will drive Hyundai cars again in the WTCR. They will be joined by newcomers Augusto Farfus and Nick Catsburg, completing the four-driver lineup for the customer team.
Q.What is Hyundai Motor's long-term goal for its brand image through motorsport involvement?
What is Hyundai Motor's long-term goal for its brand image through motorsport involvement?
In the long term, Hyundai Motor hopes to upgrade its image through motorsport events. The aim is to transition from being known as a value-for-money carmaker to a company recognised for high-performance cars.
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