Hyundai Motor introduces Kona Iron Man edition

Jan 15, 2019Updated May 24, 20251 min read

Hyundai Motor said Friday that it will begin sales of its limited Kona Iron Man Edition in the Korean market from Jan. 23. The superhero edition of the SUV was developed over two years with Marvel and is the first production car to feature Marvel characters. The vehicle includes headlamps similar to the Iron Man helmet’s visor, a Marvel logo on its hood and design features from the superhero’s suit.

According to the carmaker, the new limited edition comes in matte metallic grey, inspired by Iron Man’s original suit featured in a 1963 Marvel Comics series.

The edition sports a 1.6-liter turbocharged engine and a seven-speed dual-clutch transmission.

Of the total 7,000 Iron Man edition Kona’s to be sold globally, 1,700 of the units are in Korea.

For local buyers, the limited-edition model will cost 29.45 million won ($26,420).

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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