Hunger Games theme park planned for Zhuhai
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Two Hong Kong companies have formed a joint venture to secure the rights from US cinema giant Lionsgate to create a Hunger Games theme park in Zhuhai.
The companies are now planning a themed destination which would include amusement attractions, retailing and dining and ultimately cash in on Zhuhai’s upcoming connection by the new road bridge under construction linking Macau, Hong Kong and Zhuhai City on Macau’s border.
Zhuhai Hengqin Laisun Creative Culture City Co Ltd is the developer, 80 per cent owned by Lai Fung Holdings Limited and 20 per cent by eSun Holdings Limited.
The new company has entered into a License Agreement with Lionsgate LBE for the development and operation of an Immersive Experience Center (“IEC”) in Phase I of the Creative Culture City Project in Hengqin, Zhuhai.
LG is a major Hollywood film and entertainment producer and owns a series of blockbuster hits such as The Hunger Games series, Divergent and Now You See Me.
“These IPs will be developed and applied for use in the IEC,” the two Hong Kong companies said in a joint statement.
“The size of the IEC will be approximately 22,000 sqm, containing multiple interactive experiences with at least 10 to 15 attractions developed from six Lionsgate IPs plus food and beverage facilities as well as retail concessions.”
The licence will last 10 years with an option to renew for another 10 years.
“Pursuant to the terms of the License, LG will license various intellectual property rights to ZH and provide various support services, in return for payments, largely in the form of royalties payable on a periodic basis.
Questions & Answers
Q.Which companies are behind the development of the new theme park in Zhuhai?
Which companies are behind the development of the new theme park in Zhuhai?
A joint venture called Zhuhai Hengqin Laisun Creative Culture City Co Ltd is developing the park. Lai Fung Holdings Limited owns 80 per cent of this company, and eSun Holdings Limited owns the remaining 20 per cent.
Q.What is the planned size of the Immersive Experience Center and how many attractions will it feature?
What is the planned size of the Immersive Experience Center and how many attractions will it feature?
The Immersive Experience Center will be approximately 22,000 square metres. It is set to contain multiple interactive experiences with at least 10 to 15 attractions, based on six Lionsgate intellectual properties.
Q.How long is the initial licence agreement for the theme park, and can it be extended?
How long is the initial licence agreement for the theme park, and can it be extended?
The initial licence agreement for the theme park will last for 10 years. There is an option to renew the agreement for an additional 10 years once the first term expires.