Fashion
Two Hong Kong companies have formed a joint venture to secure the rights from US cinema giant Lionsgate to create a Hunger Games theme park in Zhuhai.
The companies are now planning a themed destination which would include amusement attractions, retailing and dining and ultimately cash in on Zhuhai’s upcoming connection by the new road bridge under construction linking Macau, Hong Kong and Zhuhai City on Macau’s border.
Zhuhai Hengqin Laisun Creative Culture City Co Ltd is the developer, 80 per cent owned by Lai Fung Holdings Limited and 20 per cent by eSun Holdings Limited.
The new company has entered into a License Agreement with Lionsgate LBE for the development and operation of an Immersive Experience Center (“IEC”) in Phase I of the Creative Culture City Project in Hengqin, Zhuhai.
LG is a major Hollywood film and entertainment producer and owns a series of blockbuster hits such as The Hunger Games series, Divergent and Now You See Me.
“These IPs will be developed and applied for use in the IEC,” the two Hong Kong companies said in a joint statement.
“The size of the IEC will be approximately 22,000 sqm, containing multiple interactive experiences with at least 10 to 15 attractions developed from six Lionsgate IPs plus food and beverage facilities as well as retail concessions.”
The licence will last 10 years with an option to renew for another 10 years.
“Pursuant to the terms of the License, LG will license various intellectual property rights to ZH and provide various support services, in return for payments, largely in the form of royalties payable on a periodic basis.
