HTC Opens Flagship Vive Store in China
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Taiwanese smartphone maker HTC has opened the doors of its first global flagship store for its Vive VR headset. The Shenzhen store will offer consumers the chance to experience VR technology in a relaxed in-store environment. The brand wants consumers to build a better understanding of how VR works, the content available, and how it can enhance their lives – through entertainment and practical applications.
HTC launched its first Vive headset three years ago and is now a predominant player in the Chinese VR market, claiming 82 per cent market share at one point last year.
It is now partnering with video game maker Ubisoft Entertainment, Warner Brothers and the McLaren Formula 1 team to participate in the China Digital Entertainment Expo and Conference, nicknamed ChinaJoy, where it will have a VR gaming carnival.
HTC has long been running at a loss as sales of its handsets fall in the highly competitive smartphone market and it sees VR technology as an opportunity to return to profitability.
Questions & Answers
Q.What is the primary purpose of HTC opening this new flagship store?
What is the primary purpose of HTC opening this new flagship store?
HTC aims to help consumers better understand how VR technology works, the available content, and its potential to enhance their lives. This includes both entertainment and practical uses of VR.
Q.Why is HTC investing heavily in VR technology?
Why is HTC investing heavily in VR technology?
HTC is facing financial difficulties due to falling handset sales in the competitive smartphone market. The company views VR technology as a crucial opportunity to return to profitability.
Q.What is HTC's current market position in the Chinese VR sector?
What is HTC's current market position in the Chinese VR sector?
HTC has established itself as a significant player in the Chinese VR market. At one point last year, it claimed an 82% market share within the region.
Q.Which partners are joining HTC for the upcoming China Digital Entertainment Expo?
Which partners are joining HTC for the upcoming China Digital Entertainment Expo?
HTC is partnering with video game maker Ubisoft Entertainment, Warner Brothers, and the McLaren Formula 1 team. They will be participating in the ChinaJoy event, hosting a VR gaming carnival.