HSBC Brings Clients to Borneo

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HSBC Jade invited clients to a trip traditionally reserved for senior staff and private banking clients to promote climate change awareness.
The HSBC Sustainability Expedition was based in Malaysian Borneo where clients ventured into the Danum Valley’s rainforest encountering various animals including orangutans, Borneo pygmy elephants, flying squirrels and gibbons. The expedition was done in partnership with Earthwatch Institute and joined by science from the Royal Soci<ty South East Asia Rainforest Research Partnership (SEARRP).
High net worth individuals in Asia are showing increased interest in sustainable living and incorporating ESG factors when investing, said Toby Chan, group head of Jade and Top Tier, HSBC retail banking and wealth management.
We created the Sustainability Expedition for Jade to improve our clients’ knowledge of climate change and deepen understanding of sustainability through hands-on scientific research and expert conversations.
The bank invited HSBC Jade clients from mainland China, Hong Kong and Singapore to engage in a myriad of activities including habitat assessment; the gathering of evidence on plant and animal life; and the planting of 80 Dipterocarp trees, a species prevalent in Borneo. In addition, the bank educated clients on sustainable investing and its role in transitioning to a low carbon economy.
Five days in Danum Valley allow you to be really immersed in the whole ecosystem, the greenery, taking in what is living on earth, and how we should save our planet, said one Singapore client, according to the bank’s release.
I will remember these particular actions on sustainability that I can do in my own ability – for example, decision making in terms of vendor purchasing, renovations, and any other matters where I’m responsible.
Questions & Answers
Q.What was the main purpose of the HSBC expedition to Borneo?
What was the main purpose of the HSBC expedition to Borneo?
The expedition was organised to promote climate change awareness and deepen clients' understanding of sustainability. It also aimed to improve their knowledge through hands-on scientific research and expert conversations, particularly focusing on sustainable investing.
Q.Which HSBC clients were invited to participate in the Sustainability Expedition?
Which HSBC clients were invited to participate in the Sustainability Expedition?
HSBC Jade clients from mainland China, Hong Kong, and Singapore were invited. Traditionally, trips like this were reserved for senior staff and private banking clients, but this one targeted high net worth individuals.
Q.What kind of activities did clients engage in during their time in Borneo?
What kind of activities did clients engage in during their time in Borneo?
Clients participated in habitat assessment, gathered evidence on local plant and animal life, and planted 80 Dipterocarp trees. They also learned about sustainable investing and its role in moving towards a low carbon economy.
Q.Which organisations did HSBC partner with for this expedition?
Which organisations did HSBC partner with for this expedition?
HSBC partnered with the Earthwatch Institute for the expedition. Science from the Royal Society South East Asia Rainforest Research Partnership (SEARRP) also joined the trip, providing expert input.